Emeco 111 Navy Chair [Model: 111 Chair]
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When you recycle a plastic bottle, you're doing something good. When you recycle 111 of them, you're doing something great. Help your bottle become something extraordinary again.
Introducing the 111 Navy Chair™
About four years ago, in 2006, Coca-Cola came to us at Emeco with a proposal. Their recycling plant in Spartanburg South Carolina was brand new and processing thousands of plastic bottles a day and they were looking for ways to show the value of recycled plastic. Everywhere else in the world people recycle about 80% of their bottles while in the US we recycled only about 20%.
Coke asked us to make the classic Navy Chair out of a new, unproven formulation of rPET (Recycled Polyethylene Terephthalate- recycled plastic bottles). They introduced us to the scientists at BASF the international chemical innovator and together we developed proprietary mix made of about 60% and a special combination of pigment combined with glass fiber for strength.
In Coke-Speak, "The goal of the 111 Navy project was to alter consumer behavior by illustrating the value of rPET with beautifully designed and everyday products - ultimately encouraging more recycling."
MEASUREMENTS:
Width: 39cm
Depth: 50cm
Height: 86cm
Seat Height: 46cm
MATERIALS:
Recycled polyethelene terephthalate
HELPFUL NOTES:
The 111 Navy Chair™ is the result of a joint venture agreement between The Coca-Cola Company and Emeco, a leading furniture manufacturer.
Each 111 Navy Chair™ is made with content from approximately 111 recycled plastic bottles.
The material used in the production of the 111 Navy Chair™, known as rPET (recycled polyethelene terephthalate) plastic, is sourced from the world’s largest plastic bottle-to-bottle recycling plant. The plant, located in Spartanburg, South Carolina in the United States, was created through a partnership between The Coca-Cola Company and United Resource Recovery Corp.
Approximately 3 million 20-ounce plastic bottles will be recycled annually for production of the chairs.
The 111 Navy Chair™ will be manufactured at a molding facility in North Carolina, Untied States.
The 111 Navy Chair™ debuted at the Milan Furniture Show, Salone Internazionale del Mobile, April 14-19, 2010.
The 111 Navy Chair™ is inspired by the classic Emeco Navy Chair, designed in 1944 for the U.S. Navy. Emeco has sold more than one million of the all-aluminum Navy chairs since then.
AVAILABLE OPTIONS:
[Colour Option]: - Please Select Here - Coca-Cola Red Charcoal Flint Grass Persimmon Snow
